#DRIVENBYPURPOSE

CAMPAIGN

 
 
 

Rosberg X Racing exists to drive awareness, educate and help tackle climate change.

A key factor in RXR’s entry into Extreme E is the series’ commitment to educate and inspire its audience to take action in the fight against climate change both internationally and locally across the five-race calendar which spans four continents.

 

The team's commitment extends to off-track activities and projects with high-level institutions and initiatives that generate measurable social and environmental impact in the remote locations which Extreme E is set to visit.

LIFE TERRA - ARAGON

 

We as Team Rosberg X Racing are committed to leave a positive local impact anywhere we race. We reaffirmed our commitment to combatting climate change by launching our #DrivenByPurpose campaign, an initiative that supports sustainable projects at each of the locations we visit. As a prologue to the campaign, which will begin in earnest during Season 1 of Extreme E in 2021, RXR has planted their first 100 symbolic trees at MotorLand Aragón in partnership with Life Terra, a foundation driven by a mission to enable citizens to take impactful climate action.

Members of the race team - including both drivers and Team Principal Kimmo Liimatainen - took part in the activity with Life Terra, one of Europe’s largest climate action initiatives which strives to plant 500 million trees by 2025 thanks to support from RXR and the EU Commission. In the Aragón region alone, one third of the area is threatened by desertification and in need of intervention to reverse the detrimental effects of climate change.

This activity forms part of our aim to be climate positive with your activities. You too can get involved! Learn more on how you can contribute via Join in! - Life Terra 

 
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press@rosbergxracing.com

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