Rosberg X Racing Expands Sustainability Work with #DrivenByPurpose Campaign


Rosberg X Racing has reaffirmed its commitment to sustainability with the launch of its #DrivenByPurpose campaign and by joining the United Nations' Sports for Climate Action Framework.


Building on RXR's commitment to exceed in competition as it does in raising awareness and inspiring action to promote sustainability, the launch of #DrivenByPurpose and joining the UN's Sports for Climate Action Framework lead the team's latest sustainability updates during its inaugural season of competition.


#DrivenByPurpose Campaign

Led by Nico Rosberg, RXR Founder & CEO, the #DrivenByPurpose campaign sees RXR support and promote off-track projects focused on improving sustainability in each of the global venues visited throughout the inaugural season of Extreme E. #DrivenByPurpose symbolises the team’s goal to leave a positive impact at each location, as well as its ambition to operate as a climate positive team.


The campaign amplifies the team's commitment to educate and inspire its audience to take action in the fight to promote sustainability by partnering with high-level institutions and initiatives that generate measurable social and environmental impact in the remote locations which Extreme E visits.


Building on RXR’s first project, which saw the team undertake a tree-planting programme in partnership with Life Terra during the official Extreme E pre-season test in Spain, the campaign then moved onto a gender equality-focused project in Saudi Arabia, following the Desert X Prix. The project included RXR partnering with Conrad Electronic to support Turquoise Mountain - an NGO set up by HRH The Prince of Wales - to donate photography & video equipment to female artisans at the Medrasat Addeera Craft School in AlUla, Saudi Arabia.


Most recently, RXR worked with Little Sun - an NGO whose purpose is to design and deliver affordable clean energy solutions - to donate 180 solar-powered reading lamps to school pupils who live without energy in Senegal during the Ocean X Prix event. RXR also partnered with the Prince Albert II of Monaco Foundation in Senegal to support the Foundation's work in sourcing available water resources and the state of vegetation for rural communities in the country.


Further information on RXR's #DrivenByPurpose campaign can be found here, while a video summerising the campaign can be sourced, here.


UN Sports for Climate Action

RXR has joined the UN's Sports for Climate Action Framework as part of its commitment to work with the UN and sporting organisations to use sport as a platform to support the fight against climate change.


The Sports for Climate Action initiative, led by the UN’s Framework Convention on Climate Change (UNFCCC), was born out of the 2015 Paris Agreement and calls on sporting organisations to acknowledge the contribution of the sports sector to climate change and their responsibility to strive towards climate neutrality for a safer planet.


In line with the five core principles of the Framework and the aims of the Paris Agreement, RXR joins its fellow participants by following the following five principles:


- Undertake systematic efforts to promote greater environmental responsibility

- Reduce overall climate impact

- Educate for climate action

- Promote sustainable and responsible consumption

- Advocate for climate action through communication


RXR joins Extreme E and over 240 other participants currently signed up to the Framework. A video interview between Nico Rosberg and Nanette Braun, Chief of Communications Campaigns at United Nations, discussing the role that sport can play in promoting sustainability is available, here.


RXR Become Carbon Heroes

RXR has been officially certified as net carbon-zero as part of its ongoing mission to be a sustainable entity at every level of operation. The certification comes via Berlin-based startup Planetly, which develops digital tools that help companies and organisations analyse and reduce their CO2 emissions.


As part of its role as a ‘Carbon Hero’, RXR is working with Planetly to help South America transition to renewable energy via the installation of 280,000 solar panels across three solar farms in the San Juan province of Argentina. This project aims to reduce the nation's reliance on fossil fuels as an energy source and increase its use of renewable energy sources to pave the way for a clean, sustainable future.


Building on its status as a net carbon-zero team, RXR is now committed to taking the next step and working with its partners to become a climate positive team.


Reflecting on RXR's sustainability updates, Team Founder & CEO Nico Rosberg said: “Rosberg X Racing isn’t just about racing: we exist to succeed in competition as we do in raising awareness and inspiring action in the fight against climate change. The #DrivenByPurpose campaign, alignment with the UN's Sports for Climate Action Framework and status as a net carbon-zero team embody this, and mark the latest steps in our mission to drive positive change. I’m proud to be leading a team which continues to place sustainability at the heart of everything it does and together with our partners we look forward to continuing to be a leading force for good in the fight against climate change and in championing diversity & equality.”


Nanette Braun, Chief of Communications Campaigns at United Nations, said: "The power of sports, the reach, the influence and the inspiration that comes to audiences through sports is amazing. It needs those role models who inspire others, and I think that is why this initiative [UN Sports for Climate Action) is so effective."


Anna Alex, Co-Founder of Planetly, said: "I'm proud that Planetly have helped Rosberg X Racing to become a Carbon Hero. Sport is a very important platform to bring the topic of sustainability and carbon neutrality to the people, and that's why we are very excited to work together.”



Rosberg X Racing Expands Sustainability Work with #DrivenByPurpose Campaign – Joins UN's S
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